❤️ Contact Management Strategy
This is a strategic decision about how you’ll manage your members and communicate with them. Your “heart” pumps the lifeblood of customer communication through your ecosystem.
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Option 1: AccessAlly Managed
- AccessAlly manages your contacts and sends transactional emails
- Keeps delivery separate from your email marketing system
- Best for: simple email delivery or those not already using an integrated CRM system
Option 2: 3rd Party CRM Integrations
- Your CRM manages contacts, stores data, and sends emails
- Integrates with ActiveCampaign, Keap, Kit, or Ontraport
- Best for: Combining delivery and marketing efforts
💡 Need help deciding? Check out our Comparison Guide to see which approach fits your business model.